This week I had a chance to speak to one of my friends from a long time ago. Leslie pops up from time to time on my newsfeed with posts that are eye-catching enough to draw the attention of anyone interested in makeup. She has used Facebook Live to share makeup tutorials, giving demonstrations on how to use her favorite products. I watch her makeup tutorials and follow her Instagram (lesliehaymer) for the latest updates. She uses social media such as Instagram, Snapchat, and Facebook to communicate with potential clients and spread the word about the products she sells.
I ask Leslie how she uses social media to engage the people she wants to reach.
“You engage people by getting to know them on a personal level and not hounding them with sales but being relatable and letting them come to you.”
True to her word, she has a very down-to-earth and honest social media persona that she utilizes to connect with her customers. When asked how social media benefits her and her audience she stated:
Engaging with them on social media benefits me because it gives me a platform to get to know them and build the relationship. People are far more likely to purchase from a trusted source. You have to earn trust to be able to use it as a platform[…] it benefits them because they gain a trusting relationship and therefore open themselves us to gain from what ever products I’m putting out there[.]
A busy mom, she is able to use social media to market by fitting in around 2-3 hours a day to communicate with her clients and further her business. This typically averages out to around 14-21 hours a week for her to spend posting graphics and video to help further her brand message and her brand certainly matches her service. All of her customers are appreciative and quick to share how friendly and helpful she is in comments and reviews.
If you are interested in makeup, I highly suggest you check out Leslie’s website: https://www.youniqueproducts.com/LeslieJHaymer/business
Check out her amazing tutorials on her Facebook page: https://www.facebook.com/LeslietheLashLady/